“You could spend hours a day on our home page and read seemingly everything that our newsroom produces and not come across much of our audio. That has increasingly felt odd to us.”
“No matter the amount of tweeting or social media promotion that you might do, [the place] where you need to look to grow your audience is existing podcasts.”
The social media service is tapping into the creativity, intimacy, and authenticity that audio can deliver, a trend that lies at the heart of the current golden age of podcasting.
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
Schmidt, Christine. "BuzzFeed News’ podcast cohost, Jojo the bot, wants to help listeners follow along without friction." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 May. 2018. Web. 26 May. 2023.
APA
Schmidt, C. (2018, May. 11). BuzzFeed News’ podcast cohost, Jojo the bot, wants to help listeners follow along without friction. Nieman Journalism Lab. Retrieved May 26, 2023, from https://www.niemanlab.org/2018/05/buzzfeed-news-podcast-cohost-jojo-the-bot-wants-to-help-listeners-follow-along-without-friction/
Chicago
Schmidt, Christine. "BuzzFeed News’ podcast cohost, Jojo the bot, wants to help listeners follow along without friction." Nieman Journalism Lab. Last modified May 11, 2018. Accessed May 26, 2023. https://www.niemanlab.org/2018/05/buzzfeed-news-podcast-cohost-jojo-the-bot-wants-to-help-listeners-follow-along-without-friction/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/05/buzzfeed-news-podcast-cohost-jojo-the-bot-wants-to-help-listeners-follow-along-without-friction/
| title = BuzzFeed News’ podcast cohost, Jojo the bot, wants to help listeners follow along without friction
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 11 May 2018
| accessdate = 26 May 2023
| ref = {{harvid|Schmidt|2018}}
}}
