We’ll reach new heights of moral panic

“More hollowed-out and understaffed mainstream media outlets will find themselves either embracing right-wing moral panics about LGBTQ people or simply not having the energy or resources to fight back against them.”

As I sit down to write my journalism predictions for 2023, BuzzFeed is laying off 12% of its workforce. Recently, CNN laid off “hundreds” of employees, The Washington Post announced the end of its stand-alone Sunday magazine and laid off the 10 staffers who ran it, and Gannett, just months removed from layoffs that affected 400 people at more than 70 outletscut another 200 positions. This doesn’t even take into account companies like NBCUniversal (NBC News, MSNBC) and Disney (ABC News), which both seem primed to make their own cuts early in the new year.

These layoffs are obviously horrible for the people directly affected by them. They also have a price we’ll all end up having to pay in the form of less local news, less original reporting, and an increase in the financial incentives to cater to society’s lowest common denominator. As an industry, the American press is in a very difficult position, though that’s been true for as long as I’ve been a part of it. My concern for 2023 has more to do with what will fill the increasingly large news vacuums and set the nation’s news agenda.

I worry that all of this will make the media ecosystem so weak that what’s left will be a mess of “pink slime” content, politically driven propaganda, and a reliance on curated material from outlets chasing new subscriptions and an ever-shrinking share of ad revenue, tied to the whims and business decisions of billionaire social media tycoons. And that’s where the moral panics come in.

Over the past few years, the right-wing media ecosystem and its preferred political candidates have relentlessly hammered away on so-called “culture war” issues. The more these media organizations, some of which operate at a financial loss but continue to publish thanks to outside funding (and because the purpose of these groups is often more about steering public attention toward their political goals than it is to operate as successful businesses), shine their spotlight on “controversial” issues of their choosing, the more that what remains of the mainstream American press will feel compelled to follow along lest they be called “liberal” — something they will absolutely be called no matter what they write, say, or produce — and that will have disastrous consequences for the subjects of these political campaigns.

In 2021, Glenn Youngkin, a Republican, ran for governor of Virginia and won. He did this by taking advantage of the right-wing panic over “critical race theory,” which was brought to the public’s attention by Chris Rufo, a conservative activist. Months earlier, Rufo had admitted that the goal of the “critical race theory” obsession had very little to do with the college-level study of how racial discrimination can be baked into laws and society, but was primarily being used as a catch-all term to turn anything vaguely liberal “toxic, as we put all of the various cultural insanities under that broad category.”

Fresh off of Youngkin’s victory, the right put renewed energy into attacking LGBTQ people and stoking a moral panic using decades-old rhetoric and tropes. Republican politicians put forward bills that would restrict the availability of health care for transgender people and began labeling books that mention LGBTQ people or themes as “pornographic” or “obscene” in efforts to get them banned from school and public libraries (and, in Youngkin’s Virginia, some Republicans even tried to make the sale of two books illegal), and called anyone who disagreed with them “groomers.” Even after the Republican underperformance in the midterms, it seems the laser focus on LGBTQ people will continue from the right.

My fear, which I certainly hope doesn’t come to pass, is that more hollowed-out and understaffed mainstream media outlets will find themselves either embracing right-wing moral panics about LGBTQ people or simply not having the energy or resources to fight back against them.

Parker Molloy writes The Present Age newsletter.

As I sit down to write my journalism predictions for 2023, BuzzFeed is laying off 12% of its workforce. Recently, CNN laid off “hundreds” of employees, The Washington Post announced the end of its stand-alone Sunday magazine and laid off the 10 staffers who ran it, and Gannett, just months removed from layoffs that affected 400 people at more than 70 outletscut another 200 positions. This doesn’t even take into account companies like NBCUniversal (NBC News, MSNBC) and Disney (ABC News), which both seem primed to make their own cuts early in the new year.

These layoffs are obviously horrible for the people directly affected by them. They also have a price we’ll all end up having to pay in the form of less local news, less original reporting, and an increase in the financial incentives to cater to society’s lowest common denominator. As an industry, the American press is in a very difficult position, though that’s been true for as long as I’ve been a part of it. My concern for 2023 has more to do with what will fill the increasingly large news vacuums and set the nation’s news agenda.

I worry that all of this will make the media ecosystem so weak that what’s left will be a mess of “pink slime” content, politically driven propaganda, and a reliance on curated material from outlets chasing new subscriptions and an ever-shrinking share of ad revenue, tied to the whims and business decisions of billionaire social media tycoons. And that’s where the moral panics come in.

Over the past few years, the right-wing media ecosystem and its preferred political candidates have relentlessly hammered away on so-called “culture war” issues. The more these media organizations, some of which operate at a financial loss but continue to publish thanks to outside funding (and because the purpose of these groups is often more about steering public attention toward their political goals than it is to operate as successful businesses), shine their spotlight on “controversial” issues of their choosing, the more that what remains of the mainstream American press will feel compelled to follow along lest they be called “liberal” — something they will absolutely be called no matter what they write, say, or produce — and that will have disastrous consequences for the subjects of these political campaigns.

In 2021, Glenn Youngkin, a Republican, ran for governor of Virginia and won. He did this by taking advantage of the right-wing panic over “critical race theory,” which was brought to the public’s attention by Chris Rufo, a conservative activist. Months earlier, Rufo had admitted that the goal of the “critical race theory” obsession had very little to do with the college-level study of how racial discrimination can be baked into laws and society, but was primarily being used as a catch-all term to turn anything vaguely liberal “toxic, as we put all of the various cultural insanities under that broad category.”

Fresh off of Youngkin’s victory, the right put renewed energy into attacking LGBTQ people and stoking a moral panic using decades-old rhetoric and tropes. Republican politicians put forward bills that would restrict the availability of health care for transgender people and began labeling books that mention LGBTQ people or themes as “pornographic” or “obscene” in efforts to get them banned from school and public libraries (and, in Youngkin’s Virginia, some Republicans even tried to make the sale of two books illegal), and called anyone who disagreed with them “groomers.” Even after the Republican underperformance in the midterms, it seems the laser focus on LGBTQ people will continue from the right.

My fear, which I certainly hope doesn’t come to pass, is that more hollowed-out and understaffed mainstream media outlets will find themselves either embracing right-wing moral panics about LGBTQ people or simply not having the energy or resources to fight back against them.

Parker Molloy writes The Present Age newsletter.

Peter Sterne   AI enters the newsroom

Julia Beizer   News fatigue shows us a clear path forward

Taylor Lorenz   The “creator economy” will be astroturfed

Amethyst J. Davis   The slight of the great contraction

Jody Brannon   We’ll embrace policy remedies

Brian Moritz   Rebuilding the news bundle

Joanne McNeil   Facebook and the media kiss and make up

A.J. Bauer   Covering the right wrong

Tamar Charney   Flux is the new stability

Walter Frick   Journalists wake up to the power of prediction markets

Leezel Tanglao   Community partnerships drive better reporting

Bill Adair   The year of the fact-check (no, really!)

Anna Nirmala   News organizations get new structures

Johannes Klingebiel   The innovation team, R.I.P.

Juleyka Lantigua   Newsrooms recognize women of color as the canaries in the coal mine

Sue Cross   Thinking and acting collectively to save the news

Alex Sujong Laughlin   Credit where it’s due

Ariel Zirulnick   Journalism doubles down on user needs

Jaden Amos   TikTok personality journalists continue to rise

Cory Bergman   The AI content flood

Sarah Stonbely   Growth in public funding for news and information at the state and local levels

Mar Cabra   The inevitable mental health revolution

Emily Nonko   Incarcerated reporters get more bylines

Stefanie Murray   The year U.S. media stops screwing around and becomes pro-democracy

Paul Cheung   More news organizations will realize they are in the business of impact, not eyeballs

David Cohn   AI made this prediction

Laxmi Parthasarathy   Unlocking the silent demand for international journalism

Richard Tofel   The press might get better at vetting presidential candidates

Shanté Cosme   The answer to “quiet quitting” is radical empathy

Alan Henry   A reckoning with why trust in news is so low

Bill Grueskin   Local news will come to rely on AI

Ryan Nave   Citizen journalism, but make it equitable

Jessica Clark   Open discourse retrenches

Julia Angwin   Democracies will get serious about saving journalism

Moreno Cruz Osório   Brazilian journalism turns wounds into action

Nicholas Diakopoulos   Journalists productively harness generative AI tools

Jakob Moll   Journalism startups will think beyond English

Peter Bale   Rising costs force more digital innovation

Simon Galperin   Philanthropy stops investing in corporate media

Masuma Ahuja   Journalism starts working for and with its communities

Josh Schwartz   The AI spammers are coming

Esther Kezia Thorpe   Subscription pressures force product innovation

Anthony Nadler   Confronting media gerrymandering

Anika Anand   Independent news businesses lead the way on healthy work cultures

Errin Haines   Journalists on the campaign trail mend trust with the public

Elite Truong   In platform collapse, an opportunity for community

Cindy Royal   Yes, journalists should learn to code, but…

Molly de Aguiar and Mandy Van Deven   Narrative change trend brings new money to journalism

Joe Amditis   AI throws a lifeline to local publishers

Ayala Panievsky   It’s time for PR for journalism

Delano Massey   The industry shakes its imposter syndrome

Kavya Sukumar   Belling the cat: The rise of independent fact-checking at scale

Gabe Schneider   Well-funded journalism leaders stop making disparate pay

David Skok   Renewed interest in human-powered reporting

Burt Herman   The year AI truly arrives — and with it the reckoning

Mario García   More newsrooms go mobile-first

Anita Varma   Journalism prioritizes the basic need for survival

Khushbu Shah   Global reporting will suffer

Upasna Gautam   Technology that performs at the speed of news

Martina Efeyini   Talk to Gen Z. They’re the experts of Gen Z.

Doris Truong   Workers demand to be paid what the job is worth

Barbara Raab   More journalism funders will take more risks

Kerri Hoffman   Podcasting goes local

Mauricio Cabrera   It’s no longer about audiences, it’s about communities

Jonas Kaiser   Rejecting the “free speech” frame

Jarrad Henderson   Video editing will help people understand the media they consume

Sue Robinson   Engagement journalism will have to confront a tougher reality

Mary Walter-Brown and Tristan Loper   Mission-driven metrics become our North Star

Emma Carew Grovum   The year to resist forgetting about diversity

Lisa Heyamoto   The independent news industry gets a roadmap to sustainability

Elizabeth Bramson-Boudreau   More of the same

Amy Schmitz Weiss   Journalism education faces a crossroads

Kathy Lu   We need emotionally agile newsroom leaders

Christina Shih   Shared values move from nice-to-haves to essentials

Rodney Gibbs   Recalibrating how we work apart

Dannagal G. Young   Stop rewarding elite performances of identity threat

Jenna Weiss-Berman   The economic downturn benefits the podcasting industry. (No, really!)

Francesco Zaffarano   There is no end of “social media”

Sue Schardt   Toward a new poetics of journalism

Felicitas Carrique and Becca Aaronson   News product goes from trend to standard

Eric Nuzum   A focus on people instead of power

Hillary Frey   Death to the labor-intensive memo for prospective hires

An Xiao Mina   Journalism in a time of permacrisis

Larry Ryckman   We’ll work together with our competitors

Ståle Grut   Your newsroom experiences a Midjourney-gate, too

Laura E. Davis   The year we embrace the robots — and ourselves

Pia Frey   Publishers start polling their users at scale

Gina Chua   The traditional story structure gets deconstructed

Joni Deutsch   Podcast collaboration — not competition — breeds excellence

Eric Thurm   Journalists think of themselves as workers

Joshua P. Darr   Local to live, wire to wither

Ben Werdmuller   The internet is up for grabs again

S. Mitra Kalita   “Everything sucks. Good luck to you.”

Susan Chira   Equipping local journalism

J. Siguru Wahutu   American journalism reckons with its colonialist tendencies

Rachel Glickhouse   Humanizing newsrooms will be a badge of honor

Daniel Trielli   Trust in news will continue to fall. Just look at Brazil.

Jennifer Brandel   AI couldn’t care less. Journalists will care more. 

Mariana Moura Santos   A woman who speaks is a woman who changes the world

Dana Lacey   Tech will screw publishers over

Alexandra Borchardt   The year of the climate journalism strategy

Ryan Gantz   “I’m sorry, but I’m a large language model”

Dominic-Madori Davis   Everyone finally realizes the need for diverse voices in tech reporting

Alexandra Svokos   Working harder to reach audiences where they are

Al Lucca   Digital news design gets interesting again

Nikki Usher   This is the year of the RSS reader. (Really!)

Parker Molloy   We’ll reach new heights of moral panic

Jim VandeHei   There is no “peak newsletter”

Valérie Bélair-Gagnon   Well-being will become a core tenet of journalism

Eric Ulken   Generative AI brings wrongness at scale

Danielle K. Brown and Kathleen Searles   DEI efforts must consider mental health and online abuse

Sarah Alvarez   Dream bigger or lose out

Wilson Liévano   Diaspora journalism takes the next step

Nicholas Thompson   The year AI actually changes the media business

Janet Haven   ChatGPT and the future of trust 

Cari Nazeer and Emily Goligoski   News organizations step up their support for caregivers

Mael Vallejo   More threats to press freedom across the Americas

Andrew Donohue   We’ll find out whether journalism can, indeed, save democracy

Alex Perry   New paths to transparency without Twitter

Karina Montoya   More reporters on the antitrust beat

Jim Friedlich   Local journalism steps up to the challenge of civic coverage

Zizi Papacharissi   Platforms are over

Sarah Marshall   A web channel strategy won’t be enough

Megan Lucero and Shirish Kulkarni   The future of journalism is not you

Don Day   The news about the news is bad. I’m optimistic.

Matt Rasnic   More newsroom workers turn to organized labor

Surya Mattu   Data journalists learn from photojournalists

Michael W. Wagner   The backlash against pro-democracy reporting is coming

Jessica Maddox   Journalists keep getting manipulated by internet culture

Victor Pickard   The year journalism and capitalism finally divorce

Gordon Crovitz   The year advertisers stop funding misinformation

Jennifer Choi and Jonathan Jackson   Funders finally bet on next-generation news entrepreneurs

Cassandra Etienne   Local news fellowships will help fight newsroom inequities

Tim Carmody   Newsletter writers need a new ethics

Christoph Mergerson   The rot at the core of the news business

John Davidow   A year of intergenerational learning

Kaitlin C. Miller   Harassment in journalism won’t get better, but we’ll talk about it more openly

Andrew Losowsky   Journalism realizes the replacement for Twitter is not a new Twitter

Basile Simon   Towards supporting criminal accountability

Eric Holthaus   As social media fragments, marginalized voices gain more power

Kirstin McCudden   We’ll codify protection of journalism and newsgathering

Michael Schudson   Journalism gets more and more difficult

Jacob L. Nelson   Despite it all, people will still want to be journalists

Nicholas Jackson   There will be launches — and we’ll keep doing the work

Sumi Aggarwal   Smart newsrooms will prioritize board development

Jesse Holcomb   Buffeted, whipped, bullied, pulled

Ryan Kellett   Airline-like loyalty programs try to tie down news readers

Sarabeth Berman   Nonprofit local news shows that it can scale

Kaitlyn Wells   We’ll prioritize media literacy for children

Sam Gregory   Synthetic media forces us to understand how media gets made

Raney Aronson-Rath   Journalists will band together to fight intimidation

Sam Guzik   AI will start fact-checking. We may not like the results.

Tre'vell Anderson   Continued culpability in anti-trans campaigns

Brian Stelter   Finding new ways to reach news avoiders

Priyanjana Bengani   Partisan local news networks will collaborate

Snigdha Sur   Newsrooms get nimble in a recession

Janelle Salanga   Journalists work from a place of harm reduction