As 2022 draws to a close, it feels like we’ve been here before. Not so much in the specifics of Elon’s exploits — which are truly hair-raising — but the feeling of displacement, dispersal, retreat. 2023 looks to be another season of scrambling, where reporters and audiences alike struggle to identify where the news lives and who they can trust.
Twitter’s implosion has underscored a persistent pattern in journalism, in which periods of consolidation and aggregation of content and eyeballs alternate with explosive experimentation on new platforms. This dynamic tends to drive traffic to celebrity journalists and blue-chip brands while torpedoing the time and energy of everyone else who’s just attempting to report the news.
For journalists, attempts to move to Mastodon mirror the rise of other small-group discussion platforms such as Discord, which put conversations that might have taken place across broadly public platforms behind closed walls. This has real consequences for the ways we talk to one another, how and where new ideas circulate, the ways we follow movements and debates, and the ways we connect with sources.
Musk’s purchase matters because over the years, Twitter emerged as the go-to network for journalists. The hashtag and the blue checkmark may have been weak forms of organization and verification when compared to the rigorous fact-checking of prestige publications, but they were fast and relatively transparent. Of course, Twitter enabled flotillas of hate speech, and a lazy strand of “s/he said” reporting that parroted ramblings of political and cultural influencers. At the same time, though, it enabled powerfully transparent new forms of crowdsourced reporting, accountability, and public assembly.
As MSNBC’s Chris Hayes writes, “Twitter is a place where all kinds of perspectives and obscure expertise are instantly accessible and overlapping. This can be dangerous, sure. But if you find the right people, you can be instantly brought up to speed on everything from the fluctuations in lumber prices to the maintenance problems in the Russian tank fleet to the scouting report on the Welsh goalie. For someone in my line of work, it’s indispensable.”
Of course, Twitter was never the public square of our dreams — unlike the airwaves, it has always been commercial. Given the precipitous dismantling of protections, it’s not surprising that reporters are contemplating jumping ship. But the fragmentation into many smaller conversations taking place in walled-off chats and behind publication firewalls augers a retrenchment in open discourse — particularly dangerous as we continue to be rocked by global public health and climate crises.
Similarly, the “Substackization” of celebrity journalists removes these voices from the larger conversation and makes them more narrowly available to a paying audience made up of superfans. Nice for them, but this does little to support the day-to-day work of gathering and sharing the news.
In the process, once again we see a degradation of a shared public sphere, especially given the range of shifting media habits across generations. This happened with the rise of cable news, talk radio, the blogosphere, podcasting, and on and on. Each time, new generations of aggregators, critics, curators, and tastemakers have risen up to make sense of the cacophony, sniff out fresh forms of reporting, and puzzle through new business models to gather the best-of-breed — often short-changing reporters in the process.
While this may be great for creativity and innovation, it’s proved less helpful for democracy. Our policies and platforms for keeping citizens informed and hosting civil dialogue have lagged many years behind the pace of communications innovations. Plus, it leads to newsroom attrition. Journalists are forced to learn new tech and production skills every few years — to the detriment of actually honing their craft — only to have those skills become moot when a major platform makes a pivot.
This may not sound much like a prediction — but along with annual trend-spotting, another key tool for futurists is pattern recognition. Let’s take a step back for the long view: Amid the frothy hyperbole about the virtues of decentralization, what can we learn from previous moments when our centralized hubs for civic discourse lost salience? And what new forms of aggregation are in the offing that might serve us better than a commercial platform owned by an imperious tyrant?
Jessica Clark is the executive director of Dot Connector Studio, the futurist in residence at the Robert Wood Johnson Foundation, and the publisher of Immerse.news.
As 2022 draws to a close, it feels like we’ve been here before. Not so much in the specifics of Elon’s exploits — which are truly hair-raising — but the feeling of displacement, dispersal, retreat. 2023 looks to be another season of scrambling, where reporters and audiences alike struggle to identify where the news lives and who they can trust.
Twitter’s implosion has underscored a persistent pattern in journalism, in which periods of consolidation and aggregation of content and eyeballs alternate with explosive experimentation on new platforms. This dynamic tends to drive traffic to celebrity journalists and blue-chip brands while torpedoing the time and energy of everyone else who’s just attempting to report the news.
For journalists, attempts to move to Mastodon mirror the rise of other small-group discussion platforms such as Discord, which put conversations that might have taken place across broadly public platforms behind closed walls. This has real consequences for the ways we talk to one another, how and where new ideas circulate, the ways we follow movements and debates, and the ways we connect with sources.
Musk’s purchase matters because over the years, Twitter emerged as the go-to network for journalists. The hashtag and the blue checkmark may have been weak forms of organization and verification when compared to the rigorous fact-checking of prestige publications, but they were fast and relatively transparent. Of course, Twitter enabled flotillas of hate speech, and a lazy strand of “s/he said” reporting that parroted ramblings of political and cultural influencers. At the same time, though, it enabled powerfully transparent new forms of crowdsourced reporting, accountability, and public assembly.
As MSNBC’s Chris Hayes writes, “Twitter is a place where all kinds of perspectives and obscure expertise are instantly accessible and overlapping. This can be dangerous, sure. But if you find the right people, you can be instantly brought up to speed on everything from the fluctuations in lumber prices to the maintenance problems in the Russian tank fleet to the scouting report on the Welsh goalie. For someone in my line of work, it’s indispensable.”
Of course, Twitter was never the public square of our dreams — unlike the airwaves, it has always been commercial. Given the precipitous dismantling of protections, it’s not surprising that reporters are contemplating jumping ship. But the fragmentation into many smaller conversations taking place in walled-off chats and behind publication firewalls augers a retrenchment in open discourse — particularly dangerous as we continue to be rocked by global public health and climate crises.
Similarly, the “Substackization” of celebrity journalists removes these voices from the larger conversation and makes them more narrowly available to a paying audience made up of superfans. Nice for them, but this does little to support the day-to-day work of gathering and sharing the news.
In the process, once again we see a degradation of a shared public sphere, especially given the range of shifting media habits across generations. This happened with the rise of cable news, talk radio, the blogosphere, podcasting, and on and on. Each time, new generations of aggregators, critics, curators, and tastemakers have risen up to make sense of the cacophony, sniff out fresh forms of reporting, and puzzle through new business models to gather the best-of-breed — often short-changing reporters in the process.
While this may be great for creativity and innovation, it’s proved less helpful for democracy. Our policies and platforms for keeping citizens informed and hosting civil dialogue have lagged many years behind the pace of communications innovations. Plus, it leads to newsroom attrition. Journalists are forced to learn new tech and production skills every few years — to the detriment of actually honing their craft — only to have those skills become moot when a major platform makes a pivot.
This may not sound much like a prediction — but along with annual trend-spotting, another key tool for futurists is pattern recognition. Let’s take a step back for the long view: Amid the frothy hyperbole about the virtues of decentralization, what can we learn from previous moments when our centralized hubs for civic discourse lost salience? And what new forms of aggregation are in the offing that might serve us better than a commercial platform owned by an imperious tyrant?
Jessica Clark is the executive director of Dot Connector Studio, the futurist in residence at the Robert Wood Johnson Foundation, and the publisher of Immerse.news.
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Alexandra Svokos Working harder to reach audiences where they are
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Cassandra Etienne Local news fellowships will help fight newsroom inequities
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Larry Ryckman We’ll work together with our competitors
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Jennifer Brandel AI couldn’t care less. Journalists will care more.
Eric Ulken Generative AI brings wrongness at scale
Josh Schwartz The AI spammers are coming
Jessica Maddox Journalists keep getting manipulated by internet culture
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Anita Varma Journalism prioritizes the basic need for survival
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Sue Cross Thinking and acting collectively to save the news
Upasna Gautam Technology that performs at the speed of news
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John Davidow A year of intergenerational learning
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Hillary Frey Death to the labor-intensive memo for prospective hires
A.J. Bauer Covering the right wrong
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Brian Moritz Rebuilding the news bundle
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Joni Deutsch Podcast collaboration — not competition — breeds excellence
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Matt Rasnic More newsroom workers turn to organized labor
Peter Bale Rising costs force more digital innovation
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Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Leezel Tanglao Community partnerships drive better reporting
Emma Carew Grovum The year to resist forgetting about diversity
S. Mitra Kalita “Everything sucks. Good luck to you.”
Alex Sujong Laughlin Credit where it’s due
Janet Haven ChatGPT and the future of trust
Sue Robinson Engagement journalism will have to confront a tougher reality
Eric Nuzum A focus on people instead of power
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Joshua P. Darr Local to live, wire to wither
Alan Henry A reckoning with why trust in news is so low
Jakob Moll Journalism startups will think beyond English
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Tim Carmody Newsletter writers need a new ethics
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Anna Nirmala News organizations get new structures
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Cory Bergman The AI content flood
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Kerri Hoffman Podcasting goes local
Elite Truong In platform collapse, an opportunity for community
Karina Montoya More reporters on the antitrust beat
Susan Chira Equipping local journalism
Gordon Crovitz The year advertisers stop funding misinformation
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Al Lucca Digital news design gets interesting again
Pia Frey Publishers start polling their users at scale
Eric Thurm Journalists think of themselves as workers
Nicholas Thompson The year AI actually changes the media business
Dannagal G. Young Stop rewarding elite performances of identity threat
Mario García More newsrooms go mobile-first
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Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Ryan Gantz “I’m sorry, but I’m a large language model”
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Sam Gregory Synthetic media forces us to understand how media gets made
Dana Lacey Tech will screw publishers over
Julia Angwin Democracies will get serious about saving journalism
Janelle Salanga Journalists work from a place of harm reduction
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Cindy Royal Yes, journalists should learn to code, but…
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Nicholas Diakopoulos Journalists productively harness generative AI tools
Nicholas Jackson There will be launches — and we’ll keep doing the work
David Skok Renewed interest in human-powered reporting
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Jaden Amos TikTok personality journalists continue to rise
Anika Anand Independent news businesses lead the way on healthy work cultures
Basile Simon Towards supporting criminal accountability
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Sue Schardt Toward a new poetics of journalism
Moreno Cruz Osório Brazilian journalism turns wounds into action
Priyanjana Bengani Partisan local news networks will collaborate
Ryan Nave Citizen journalism, but make it equitable
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Francesco Zaffarano There is no end of “social media”
Amy Schmitz Weiss Journalism education faces a crossroads
Sarah Stonbely Growth in public funding for news and information at the state and local levels
David Cohn AI made this prediction
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Doris Truong Workers demand to be paid what the job is worth
Nikki Usher This is the year of the RSS reader. (Really!)
Simon Galperin Philanthropy stops investing in corporate media
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Tre'vell Anderson Continued culpability in anti-trans campaigns
Anthony Nadler Confronting media gerrymandering
Gabe Schneider Well-funded journalism leaders stop making disparate pay